15
“The true measure
of success lies not
in the fact that
we are the most
dynamic hospitality
brand in the Middle
East and Africa, but
that our growth has
been achieved by a
focused and highly
motivated team
of professionals,
who combine
extraordinary
ability with
unwavering
commitment.”
Our Growth & Expansion
Since its inception, the company
has grown to become the largest
hospitality management company in
the region, a brand not only widely
recognised but much admired. Rotana’s
strategic development is orchestrated
by a team of professionals who have
exceptional international experience
and a fundamental understanding of the
cultures and communities of the Middle
East and Africa. The impressive growth in
the number of Rotana properties under
management is powered by a consistency
in ‘getting it right’ the first time, every
time. Indeed, the company’s strategy
is nothing less than to have a property
located in every country in the region.
This plan is under full sail. Rotana is
managing an ambitious expansion that will
see our portfolio of operational properties
increase from two in 1993 to more than
93 as per 2012 expansion plan. Current
properties span 26 cities, and at time of
going to press, new properties are to open
in Amman, Abu Dhabi, Al Ain, Dubai,
Fujairah, Sharjah, Al Khobar, Jeddah,
Riyadh, Baghdad, Bahrain, Beirut, Doha,
Erbil, Khartoum, Libya, Rabat and Salalah.
The only way we can achieve this kind
of growth is by offering the best in Arab
hospitality. This is delivered through our
four main brands
Development of these brands is rigorously
planned and meticulously managed across
all our operations, evoking the utmost
trust and confidence among property
owners. As a management team, we
are dedicated to raising the standards
within the hotel industry by setting and
improving on our own. We will continue
to achieve measured growth and realistic
expansion throughout the Middle East
and Africa, bringing our expertise to
every future hotel, convention centre,
serviced apartment or prime resort. As a
company, we will pursue new openings
and opportunities, fresh challenges, and
partners who seek the same goals and
share the same aspirations.
Nasser Al Nowais
Chairman
93
*
43
*
22
*
Properties
Cities
Countries
24,000
*
400
*
Rooms
Food& Beverage outlets
20,000
*
Colleagues
*
Figures are based on the 2012 expansion plan.
