Our Sustainability Strategy
Our Vision
In the past years Rotana has demonstrated
its commitment to sustainability with
good economical performance, various
environmental programmes and high
impact initiatives that are currently
underway to achieve water reduction,
energy conservation and solid waste
reduction. We were early adopters of
many traditional sustainable practices in all
of the hotels we developed and built back
in the 1993. That beside our various social
responsibility and community engagement
programmes such as: serving and engaging
our community, developing and training
our colleagues, recruiting local colleagues.
On the other side, as a global business
serving more than 11 million guests
annually in 46 hotels, and having an
ambitious expansion plan, the Rotana
family of Hotels, is well-positioned to make
a difference environmentally, socially,
culturally and economically in the tourism
sectors.
Therefore, we have developed and
implement in a comprehensive
sustainability strategy consultation with
our key internal and some external
stakeholders to ensure that we achieve
our strategic sustainability objectives. Our
strategy provides a planned and systematic
approach to setting our sustainability
targets, key performance indicators,
management initiatives and measuring and
reporting framework.
Sustainability Vision
“To be a hotel industry leader in implementing sustainable
business practices that minimise harm and maximise benefit to the
environment, the economy and our local community”.
In order to achieve our sustainability
vision, Rotana has identified key strategic
sustainability goals that align with our
core corporate values of LIFE: Long term,
Innovative, Friendly & Ethical. We will use
these guiding principles and objectives
to manage our businesses in a way that
sustain the people, the planet, and profit.
Our sustainability vision is supported by
our Board and Senior Management, who
have committed to leading Rotana towards
this vision.
