23
Maturity Assessment, Hotels
Analysis & Benchmarking
In order to better understand our
company’s current sustainability maturity
level, we have utilised the Maturity
Assessment Tool (part of the Capacity
Building programme of the Abu Dhabi
Sustainability Group –ADSG) enabling
us to conduct a thorough assessment
of our global operations with the goal
of evaluating our current sustainability
performance and creating rigid strategy
to define and build sustainability into our
operations. The sustainability Maturity
Assessment Tool includes:
• A quantitative assessment of our
current maturity level in four
dimensions
(Policies, Approaches,
Performance Results, Perception
Results).
• A quantitative assessment of our
current maturity level in seven areas
(Management, Owners, Employees,
Suppliers, Customers, Community,
Environment).
In parallel, online sustainability surveys
were prepared by the CSC committee
members and launched to be filled by
46 operating hotels to understand our
current operation performance toward
sustainability. The surveys covered
Engineering, Housekeeping, Information
Technology, Food & Beverage, Marketing,
and Front Office departments. The
Survey results were analysed with each
corresponding department CVP and an
action plan was set and divided into:
• Short term actions
• Long term actions
• Programmes development
• Policy or procedure amendment.
The maturity assessment along with the
survey’s results enabled us to develop our
sustainability strategy.
Sustainability Corporate
Policy - Strategic Framework
CSC members have met regularly to
brainstorm on developing the company’s
sustainability policy, objectives and
identify a sustainability programme name
and logo. Rotana’s Sustainability Vision
and Strategic Objectives were issued
after reviewing by an external sustainable
development consultant.
