53
Economic Development
& Investment
Rotana has the most ambitious
expansion plan and development
strategy operating in the Middle East
and Africa today. Our hotels have a
direct impact on the livelihood and
the economy of the communities in
which we operate by driving tourism,
commerce and employment and
supporting vast supply chains.
Our development and investment
stimulates local growth and creates
opportunities in the communities we
serve.
With our expanding presence in the
Middle East and Africa region, we will
continue to create jobs and valuable
career opportunities for the people in our
communities, while also stimulating local
economies with more than USD 183.4
million supply chain and by attracting
millions of guests and supporting local
vendors and suppliers .
In 2011 and 2012, we added five new-
build properties which created nearly
1,250 new jobs. We expect the openings
at newly-built hotels planned for 2013 to
significantly contribute to the livelihood of
the communities in countries around the
world.
As a rising middle class seeks for a more
affordable accommodation, Rotana
responded, by increasing Centro’s
presence in the region. While two Centro
hotels have opened in the UAE in 2012,
we aim to open a further 10 properties by
2017, thus benefitting the cost-conscious
traveller’s budget and investors .
Figure 1: Channels of economic impact of Rotana hotels on
the country’s economy
Direct Contribution
Indirect Contribution
Induced Contribution
• Employment
• Turnover
• Import/In Bound
Spending
• Investment
• Manufacture of Food &
Beverage
• Business Services
• Transport
• Communication
• Agriculture
• Spending of Indirect &
Direct Persons Employed
• Retail
• Producer of F&B and
other Goods
• Other Services
Centro By Rotana, budget hotel
