0
5000
10000
15000
20000
Exclusive
Select
Classic
2010
2011
2012
9,322
10,138
13,228
5,356
7,848
17,112
4,532
5,917
6,618
57
37,000
In 2012,
Rotana Rewards
Members reached
Rotana Rewards Members
Rotana Quality Audits
Our hotels undergo Quality Audits to
measure our performance against Rotana
set standards. The detailed audits provide
us with tools to assist through each
part of the quality assurance process:
communicate, train, audit, analyse and
act. In 2012, we have further improved
our results.
Rotana Loyality Programme
Rotana enjoyes a 40% repeated business
average. A major component of this
success is Rotana Rewards, our much
talked about loyalty programme.
Rotana was the first regional hotel
company to launch a loyalty programme
for dining and staying in 1999 and reached
more than 37,000 members in 2012
for the three types of Rotana Rewards
Programmes: Exclusive, Select and Classic.
Rotana Quality Audits
Unit
2011
2012
Rotana Quality Audits Rate
%
74.6
83
